University to Offer 'Thrilling' New MBA Course

By Chris Hassan
Posted September 05, 2012 06:00 PM

MBA students to learn from Michael Jackson's life.
MBA students to learn from Michael Jackson's life.
Three years after Michael Jackson's death, the legendary King of Pop lives on as part of Clark Atlanta University's Master of Business Administration (MBA) curriculum, according to a press release. Beginning next year, students will be able to enroll in a course, titled "Michael Jackson: The Business of Music."

The Georgia-based university's course will focus on the business aspects of Jackson's empire, from his negotiations and real estate to his merchandising and film projects. Entertainment attorney James Walker is set to teach the course.

"The goal is to help students who have an interest or future desire to work in the entertainment industry whether as artist, attorney, business manager, accountant or other," Walker said. "…This course allows me to really provide my students with a comprehensive understanding of the music industry and the business mechanics involved."

There is much MBA degree seekers can learn from Jackson, who, despite dying in debt, controlled assets that were believed to be worth more than $2 billion.

Of course, this is not the first time MBA students have learned by studying celebrities. Harvard Business School's "Strategic Marketing in Creative Industries" course, for example, focuses on the likes of Lady Gaga and LeBron James, according to the institution's website.

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