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Pinterest Announces Launch of 'Secret Boards'



By Catherine Groux
Posted November 09, 2012 03:00 PM

Pinterest has become an online marketing staple.
Pinterest has become an online marketing staple.
In a recent email, Pinterest co-founder Ben Silbermann told users that the online pin-board site will now feature "secret boards," where individuals can pin with a bit more privacy.

"Secret boards give you a place for things you're not quite ready to share yet, like a surprise party, special gift ideas, or even planning for a new baby," Silbermann said in his email. "We're testing out the feature by giving everyone three secret boards."

The new feature reflects the continued growth of Pinterest. In fact, in September TechCrunch reported that Pinterest beat Yahoo in terms of organic traffic, making it the fourth-largest web traffic driver on the planet.

Given the millions of people who use Pinterest, it has grown into a staple of the online marketing industry. Forbes reports that studies have shown it drives as much web traffic as Twitter, and that when customers make a purchase after coming to a site from Pinterest, they spend twice as much money as they do when they come from Twitter or Facebook.

For this reason, students pursuing campus-based or online marketing degrees may find they study social media websites like Pinterest in many of their courses. After all, in an increasingly digital world, these sites have become one of the best ways for businesses to reach new clients and communicate with long-time customers.

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