NYPD Encourages iPhone Owners to Upgrade to iOS 7

The police department decides to promote the phone because of new security features

By Erin Palmer
Posted October 03, 2013 09:00 AM

Apple IOS7 Upgrade Encouraged by NYPD
Apple IOS7 Upgrade Encouraged by NYPD

Getting handed a flyer promoting a phone’s features while walking through New York City is not usually newsworthy, but when the flyer comes from a police officer, it becomes a story.

The New York City Police Department has been handing out flyers that encourage Apple users to upgrade to iOS 7, a new operating system for mobile devices, in order to increase security and cut down on theft.

Between Jan. 1 and Sept. 23, 2013, there were 11,447 iOS devices reported stolen to the NYPD, according to New York Attorney General Eric T. Schneiderman.

Schneiderman shared this information with Tim Cook, Chief Executive Officer of Apple, Inc. through a letter sent on May 10, 2013. The letter highlighted specific crimes that revolved around Apple products and asked the company to consider additional security measures.

“I am inviting the industry’s leading handset manufacturers and operating systems developers to work with my office to develop better solutions to this escalating problem,” Schneiderman wrote.

The new iOS 7 software has a several new safety features that address such concerns. In a joint statement from Schneiderman and San Francisco District Attorney George Gascón, Apple’s new safety efforts were called “an important first step towards ending the global epidemic of smartphone theft.”

The NYPD’s flyers focus on Activation Lock, a feature that keeps thieves from deactivating the "Find My iPhone" or "Find my iPad" service by requiring the user’s Apple ID and Apple password.

Twitter has been ablaze with users sharing photos of the flyers along with their personal opinions about the police department promoting a particular product.

Opinion aside, increasing security on mobile devices can help protect users. Many people rely on their mobile devices for work, school and personal functions, so educating them about new security measures might help, even if the information comes from an unlikely source.

We recommend