If watching the Super Bowl commercials of 2012 inspired you to push yourself toward an advertising career, it is important to first consider the most appropriate degree for your needs. While Super Bowl commercials are often light-hearted and amusing, significant market research goes into the production of each one of them. This is a highly competitive field, so it is imperative that you consider the various degree programs open to you and then proceed to challenge yourself as you engage in this intriguing career path.
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Super Bowl Inspired Advertising Careers
The Entertainment Business Degree
When you earn an entertainment business degree, you’ll be learning how to negotiate contracts and handle many of the business situations for clients in the industry. These clients typically include performers, athletes or artists. Your main objective is to promote your clients such that they achieve ongoing exposure or maintain their standing within the industry. Also, many entertainment contracts need careful review, as they contain clauses that the client may want to avoid, such as preventing them from making other appearances within a certain amount of time. As an entertainment business professional, you would also ensure that each client achieves success through the channels that are most advantageous to them. Jobs in this profession can be gained independently with various individuals, or you may choose to join the staff of a studio or sports team.
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The Business Marketing Degree
Of course, the main purpose of the 2012 Super Bowl commercials was to increase business interest in specific products on a day which guarantees an optimal numbers of viewers. By achieving a business marketing degree, you can learn to work with copywriters, interactive designers and others to effectively and efficiently promote businesses or organizations to the general public. The required entry-level degree for jobs in this field is a Bachelor’s degree in Marketing. By earning this degree, you will learn how to help companies increase their market share through targeted and effective advertising. An MBA in Internet Marketing may also be suggested for jobs in the online area, as it gives you the necessary skills to effectively compete in Internet advertising. Almost all advertising campaigns utilize multiple specialties, and Internet advertising has become more and more prominent over the last several years with no signs of lessening.
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The Communications Degree
This is more of a wide-ranging degree that can prepare you for many different career paths. If you are less certain about the specific career you desire, or what type of specialty you want to pursue in graduate school, then communications may be a wise choice. A communications degree allows you to work in many different areas such as customer service, information management, media relations, public relations, sales, account management and more. Communications graduates learn various skills such as the ability to write speeches or perform mediation in the corporate setting. Through learning basic communication strategies, you can better understand the research and purpose that lies hidden behind the visual elements in the best advertising campaigns such as the multi-million dollar Super Bowl commercials. While communication techniques may appear to be simple and straightforward, years of research have honed these communication skills for contemporary business. Gaining the most up to date understanding of communication strategy will help you to navigate a strong career path in this industry.
Beyond the Super Bowl
The top Super Bowl XLVI commercials were inspiring. The use of visual, aural and absurd effects caused audiences across the country to gain new awareness of the products and ideas that were advertised. Many degrees allow you to pursue a career path that could eventually lead to a high level of responsibility in entertainment, business marketing or communication. This is an excellent time to empower yourself with a challenging career; perhaps one day you can be the person in charge of producing a Super Bowl commercial for one of the world’s biggest companies!