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Cornell University MOOC Helps Students Earn Professional Certificate



By Chris Hassan
Posted January 09, 2013 01:00 PM

New MOOC can lead to a professional certificate.
New MOOC can lead to a professional certificate.
Although they are educational, massive open online courses, or MOOCs, typically do not award students college credits they can put toward their associate's, bachelor's or master's degrees. This, however, might soon change. As MOOCs are growing in popularity, the American Council on Education recently announced it will work with MOOC provider Coursera and institutional leaders to evaluate these online classes and decide whether or not those who take them should receive college credits for their hard work.

Cornell University is the latest institution to try its hand at offering MOOCs, and will do so through its online offshoot, eCornell, The Chronicle of Higher Education reports. The difference between eCornell's new MOOC and similar online classes is that it is designed to be the first of two classes students take to earn a professional certificate.

The MOOC, which is titled "Marketing the Hospitality Brand Through New Media: Social, Mobile, and Search," is available free of charge and takes about a month to complete. After students finish the self-paced class, they receive a letter of completion and have the opportunity to enroll in the course's second half, which costs $1,200 and results in a certificate in hospitality marketing and new-media strategies for revenue growth.

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