As many brands are surely aware, it's hard to tell what goods and services will and won't catch on with college students.
Friday, Feb 28 2014 11:00 AM
In today's world, individuals with a desire to become successful entrepreneurs may assume that to do so, they need to be young.
Wednesday, Feb 19 2014 11:00 AM
Prospective business school students may be familiar with the Graduate Management Admission Test, or GMAT, but not realize how old it is or how much it has changed since its inception.
Wednesday, Feb 12 2014 11:00 AM
The Kellogg School of Management will rank Super Bowl commercials based on six metrics: attention, distinction, positioning, linkage, ampllification and net equity.
Thursday, Jan 30 2014 04:00 PM
With 2014 underway, students who will be graduating from degree programs this year are no doubt curious to learn what type of job market they can expect.
Tuesday, Jan 07 2014 11:00 AM
This past Christmas was not a very merry one for individuals who expected UPS and FedEx to get their packages to them before Dec. 25.
Friday, Dec 27 2013 10:00 AM
After the challenging business school admissions process, many of those who receive an acceptance letter from their ideal Master of Business Administration degree program are ready to jump for joy.
Thursday, Dec 26 2013 11:00 AM