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Best Buy Brings New Shopping Options to College Students
By Chris Hassan
Posted July 10, 2012 06:46 PM
Best Buy targets college students with new ad campaign.Typically, when college students need to make a purchase at Best Buy, they must venture off campus or visit the retailer’s website. Soon, however, bachelor’s degree seekers and their classmates at 30 major universities will have a third option in the form of on-campus "buy boards," Reuters reports.
Essentially, "buy boards" are billboards that feature product photos, as well as codes that smartphone users can scan so they can quickly order the item they need. Students will be able to pick up this product at a nearby retail location or have it delivered to campus. According to Drew Panayiotou, Best Buy’s senior vice president of U.S. marketing, this is the retailer’s way of bringing the store to campus.
Best Buy is also targeting students using a marketing campaign that shows how degree seekers can use technology in their dorm rooms to go on to greatness, like Mark Zuckerberg, who co-founded Facebook while in college. Through these advertisements, students see that they do not have to put off innovation.
According to a recent Best Buy press release, the first phase of the retailer’s Innovators Ad Campaign features emerging talent, such as Texas A&M University graduate student Jon Moeller, creator of Zero Touch, a device that lets people turn any surface into a touchscreen, and University of Pennsylvania graduate Meredith Perry, founder of uBeam, which provides wireless electricity to devices in need of a recharge.
